Capabilities
- Brand Identity
- Brand Positioning
- Content Creation
- Copywriting
- Digital Media
- Illustration
- Merchandise
- Naming
- Packaging
- Signage
- Web Design
- Web Development
Objective / Solution
Fresh, delicious, made-to-order mini donuts and locally roasted coffee served hot from their traveling Citroen kitchen. Wheelies nourishes the hearts, bellies, and imaginations of hardworking joy-seekers everywhere.
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Untitled-1-02.png)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies_1.jpg)
The identity for Wheelies is a visual representation of the happiness and pure delight one experiences when enjoying tiny donuts. The result is a system of playful typography, iconography and patterns that easily translate to the print identity and vehicle design.
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/8177727C-2798-4CCC-9EF1-FB401FDD89F4.jpg)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies_3.jpg)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Untitled-1-01.png)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies_13.jpg)
Each application, from packaging to uniform selection and design to the website development, feels distinctive while maintaining the warm, nostalgic aspects of the Wheelies brand.
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies_10.jpg)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/47FF3D4A-A2AB-494F-A069-E72119E4ED01.jpg)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies_6.jpg)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies_2.jpg)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies-01.png)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies_12.jpg)
The mobile eatery was designed to feel like a restaurant on wheels. Careful consideration was taken when designing the vehicle to ensure that the brand application complimented the existing features of the 1970s Citroen Truck.
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/EE577002-F685-4CAE-8B7E-961A514C92AF.jpg)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies_4.jpg)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/F7213DFD-F965-44B8-A60A-DE7F9666CAEC.jpg)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies_9.jpg)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies_14.jpg)
![Wheelies | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/05/Wheelies_7.jpg)