Capabilities
- Brand Identity
- Brand Positioning
- Consultation
- Copywriting
- Digital Media
- Illustration
- Naming
- Packaging
- Web Design
- Web Development
Objective / Solution
Honoring the origins and roots of interior designer Cortney Bishop's family, culture and southern traditions, Harwood House is a bespoke line of interior fabrics that is defined by its fresh interpretations of classic and historic approaches.
![Harwood House | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/09/Harwood-04.png)
![Harwood House | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/09/Harwood_4.jpg)
![Harwood House | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/09/Harwood_1.jpg)
In collaboration with Holland and Sherry, the inaugural collection pays homage to the character, style and history of Bishop’s heritage. As a result, the brand identity combines both a natural, handcrafted approach and a refined and daring edge. Gold typography details are paired with classic materials to create a timeless print identity that easily pairs well with Harwood’s ever changing textile collections.
![Harwood House | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/09/Harwood_9.jpg)
![Harwood House | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/09/Harwood-01.png)
The digital identity and website brings the story of Harwood House to life through a dynamic user experience. Animations and captivating photography add intrigue while still maintaining a simplistic approach to navigation.
![Harwood House | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/09/Harood_2.jpg)
![Harwood House | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/09/Harwood_6.jpg)
Influenced by Harwood’s interpretation of folk patterns, animations capture the eclectic direction of the brand and elevate the user experience.
![Harwood House | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/09/Harwood-02.png)
![Harwood House | SDCO Partners](https://archive.sdcopartners.com/wp-content/uploads/2019/09/Harwood_11-1.jpg)